Arequipa prepares multisectorial strategy to reactivate tourism

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The Government has the firm commitment to promote tourism in the country in a responsible manner, as long as the decrease of covid-19 infections allows it, said today in Arequipa, the Minister of Foreign Trade and Tourism, Claudia Cornejo.
She maintained that the measures adopted, although harsh, seek to prevent new infections. “The tourism sector is a priority for the Government, but let us not forget that defeating Covid-19 is a job for everyone,” she said.

During a working trip to Arequipa, the head of Mincetur explained that her office, with the support of the public and private sectors, prepared the National Strategy for the Reactivation of the Tourism Sector, a plan that establishes a series of measures for the economic reactivation, preservation and sustainable development of the sector, within the framework of the national emergency declaration due to covid-19.

Upon her arrival in this southern Peruvian region, together with the Vice Minister of Tourism, Lyda García, Promperú’s Director of Tourism, Amora Carbajal, and Promperú’s Director of Exports, Mario Ocharán, the Minister held several meetings, among them with regional authorities, as well as with the leaders of the Arequipa Chamber of Commerce and the region’s tourism sector associations.

In this meeting, the minister highlighted the great effort that tourism service providers and artisans have been making to sustain their businesses. “For this reason, Mincetur, together with the guilds and authorities of the region, has developed an action plan to reactivate tourism in this area of the country”.


He said that Mincetur will provide new training and technical assistance to Arequipa’s tourism agents, as well as the start of a promotional campaign that will make the country’s tourism offer visible, including that of Arequipa.

“In the first place, we will promote travel within the region itself, as well as interregional travel. Likewise, we will highlight the requirement to strictly apply sanitary protocols, among others,” he said.

Development of the activity

In recent months, this portfolio has developed various actions to support the Arequipa tourism sector.

This is the case of coordination meetings on the Regional Strategic Tourism Plan, local tourism development plans, training for the private sector to apply for the Tourism Emprende program, implementation of the Community Tourism strategy.

It also included training for the handicraft sector, promotion of tourism safety, technical assistance to access the Trabaja Peru program, among others.

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