The Ministry of Foreign Trade and Tourism (Mincetur) announced the recent approval of the “National Strategy for the Reactivation of the Tourism Sector 2021 – 2023”, which establishes a series of measures for the economic reactivation, preservation, and sustainable development of the sector, within the framework of the national emergency, declared by COVID-19.
Thus, through Vice Ministerial Resolution N° 004-2021-MINCETUR/VMT, the plan for the reactivation of the sector was published with a three-year execution horizon. According to the recitals of the document, its general objective is to position Peru as a place of unique experiences based on its natural and cultural wealth, strengthening its reputation, with the vision that Peru will be recognized worldwide as a sustainable, competitive, quality, and safe tourist destination.
It should be noted that representatives of regional governments, local governments, other public entities, and business associations of the tourism sector were involved in the preparation of this plan.
In this regard, it is important to point out that the strategy has three specific objectives: (i) to develop and consolidate a supply of sustainable destinations, (ii) to position Peru as a destination with first-class and safe tourism products, and (iii) to improve the competitiveness of the sector, strengthening its institutional framework and public-private articulation.
It should also be mentioned that the document is published on the Mincetur website and also includes strategies proposed to achieve each of the specific objectives. The complete plan can be downloaded at the following link: https://www.gob.pe/es/l/1782386.
As recalled, in the Peruvian economy, tourism is an important catalyst for the economic development of the country, particularly for the regions. In 2019, it contributed 3.9% to the national GDP, and generated employment for almost 1.5 million people directly and indirectly, in addition to generating other non-quantifiable effects such as culture, global image, and attractiveness for future investments.